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Fairown’s Unique Product-as-a-Service Model Recognised by Leading Financial Experts
Fairown's products-as-a-service model won the Subscriptions Product Development category at the Asset Finance Connect Summer Awards 2022.
Jul 20, 20222 min read


Meet the Fairowners: Brita, our Lead Product Owner
Meet Brita, our Lead Product Owner!
She joined Fairown to change the world through a sustainable solution for using products as a service.
Jun 28, 20222 min read


4 Key Benefits of the Circular Economy
Discover 4 key benefits of the circular economy from extending product lifetime value to reducing CO2 emissions.
May 31, 20224 min read


Meet the Fairowners: Siim Loitme, our Product Owner
Meet Siim Loitme, our Product Owner! He joined Fairown, because he liked our sustainable business and wanted to be part of the next unicorn.
Apr 27, 20222 min read


What Are 9 Huge Drivers of the Circular Economy?
Find out 9 huge drivers of the circular economy. These drive the shift from a traditional linear consumption to a sustainable alternative.
Apr 5, 20224 min read


Meet the Fairowners: Nadezhda Barinova, our Software Engineer
Meet Nadezhda Barinova, our Software Engineer. She joined Fairown to do innovative projects in a team, who cares about a circular economy.
Mar 8, 20222 min read


Meet the Fairowners: Markus Mänd, our Software Engineer
Meet Markus Mänd, our Software Engineer. His goal is to enable the best version of a circular economy through software development.
Feb 8, 20222 min read


Fairown Drives Brands to Embrace Circular Subscriptions
Fairown designs and launches subscription models to empower brands of every size to take climate action while growing profitably.
Jan 11, 20224 min read


Seasoned Go-to-Market Strategist Velipekka Kuoppala Joins Fairown as Chief Strategy Officer
Velipekka Kuoppala joined Fairown as Chief Strategy Officer to help us advance a circular economy and sustainable consumption across Europe.
Nov 23, 20212 min read


5 Years Since Participating in Y Combinator: Life-Changing Experience
Our CEO Hendrik Roosna is celebrating five years since he entered Y Combinator. He shared the journey and where it has taken Fairown today.
Oct 5, 20213 min read


Fairown Participates in Mastercard Lighthouse Programme to Collaborate with Mastercard’s Network
Fairown is working in close relationships with local banks, so joining Mastercard’s programme becomes a powerful supporter of growth for us.
Sep 9, 20211 min read


Big Technology Companies Making a Strategic Bet on Financial Services
Square buys Afterpay, Apple launches its buy now, pay later (BNPL) service. These are the first signs that big technology companies are...
Aug 18, 20213 min read
![The Core of the Circular Economy: Comparison of Rental [Grover] and Subscription [Fairown] Model](https://static.wixstatic.com/media/1fd117_585406c84e35447599738adcdb2e06e6~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1fd117_585406c84e35447599738adcdb2e06e6~mv2.webp)
![The Core of the Circular Economy: Comparison of Rental [Grover] and Subscription [Fairown] Model](https://static.wixstatic.com/media/1fd117_585406c84e35447599738adcdb2e06e6~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_avif,quality_auto/1fd117_585406c84e35447599738adcdb2e06e6~mv2.webp)
The Core of the Circular Economy: Comparison of Rental [Grover] and Subscription [Fairown] Model
Last week, Grover announced a $1 billion funding round. Congrats to their team! At Fairown, we often get the question whether we provide...
Aug 4, 20213 min read


Future of the Payments Industry – Environmentally Conscious Consumption
The most valuable fintech companies in the world are payment providers. The market cap of big payment providers like Klarna, Stripe, or...
Jul 19, 20212 min read


Leveraging Social Responsibility Through Subscription-Based Products
Acknowledging the amount of waste being produced in the world every day, it’s important to realise that each of us has an impact. It...
Jun 28, 20213 min read


Disposing of old and broken devices is not user’s responsibility. Brands taking action.
When broken house appliances get upgraded, the old ones end up in landfills. Article on disposing used and old devices. Bosch subscription.
Apr 26, 20212 min read


Yes, handbag subscription is the new reality
I recently had the opportunity to speak at the Asset Finance International Conference, where leading banking, leasing and captive...
Apr 6, 20212 min read


Recession: Machines can put a price on everything but a value on nothing!
Last month I took part in a Goldman Sachs Housing and Consumer Finance conference, where every speaker on the stage was asked the same...
Mar 17, 20212 min read


Does your family really need a second car?
Lyft is making a bold statement in the US by offering the first-ever taxi subscription service. If you sign up, you get 30 rides (up to...
Mar 11, 20211 min read


Discount on a future purchase… Seriously?
In a world of hardware, the producer is always one step ahead of the customer. Usually, when we buy our iPhone Xs or new gaming PCs, the...
Mar 10, 20211 min read
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