Blog | Fairown

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5 days ago
2 min

Yes, handbag subscription is the new reality

I recently had the opportunity to speak at the Asset Finance International Conference, where leading banking, leasing and captive...

Mar 16
2 min

Recession: Machines can put a price on everything but a value on nothing!

Last month I took part in a Goldman Sachs Housing and Consumer Finance conference, where every speaker on the stage was asked the same...

Mar 10
1 min

Does your family really need a second car?

Lyft is making a bold statement in the US by offering the first-ever taxi subscription service. If you sign up, you get 30 rides (up to...

Mar 10
1 min

Discount on a future purchase… Seriously?

In a world of hardware, the producer is always one step ahead of the customer. Usually, when we buy our iPhone Xs or new gaming PCs, the...

Feb 28
1 min

Fair shares?

Car subscription services have attracted lots of attention — but relatively few users. Hendrik Roosna, the CEO of Fairown Finance,...

Feb 17
1 min

IKEA follows Apple

Kitchen subscription is following hot on the heels of device subscription. Hiring your everyday devices for a monthly fee from the...

Feb 5
2 min

Before purchasing your first electric car

We will stop driving petrol-powered cars, it’s just a matter of time. Many people changing to electric car already. In the UK new...

Jan 14
2 min

The secret sauce in product subscription of 3 Step IT

Firstly, I’d like to express my gratitude to two great Finnish guys — Jarkko Veijalainen and Artti Aurasmaa — the gurus of subscription...

Jan 12
1 min

Why did GM’s subscription service fail?

GM has suspended operations of its Book car-ownership subscription service. (https://medium.com/fairown/book-by-cadillac-has-a-truly-amer...

Jan 7
2 min

The trick Ford’s using to stand out from the crowd

Should car brands be bothered about their secondary market? And if so, why? The business of selling new cars is very different from that...

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