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Fair shares?
Car subscription services have attracted lots of attention — but relatively few users. Hendrik Roosna, the CEO of Fairown Finance,...
Mar 1, 20211 min read


IKEA follows Apple
Kitchen subscription is following hot on the heels of device subscription. Hiring your everyday devices for a monthly fee from the...
Feb 17, 20211 min read


Before purchasing your first electric car
We will stop driving petrol-powered cars, it’s just a matter of time. Many people changing to electric car already. In the UK new...
Feb 5, 20212 min read


The secret sauce in product subscription of 3 Step IT
Firstly, I’d like to express my gratitude to two great Finnish guys — Jarkko Veijalainen and Artti Aurasmaa — the gurus of subscription...
Jan 14, 20212 min read


Why Do Subscription Services Fail?
Launching a subscription service requires much more than just a good idea. Think about value proposition, customer segments, price point etc
Jan 13, 20211 min read


The trick Ford’s using to stand out from the crowd
Should car brands be bothered about their secondary market? And if so, why? The business of selling new cars is very different from that...
Jan 8, 20212 min read
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