Discount on a future purchase… Seriously?
In a world of hardware, the producer is always one step ahead of the customer. Usually, when we buy our iPhone Xs or new gaming PCs, the...
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Mar 1, 20211 min read
Fair shares?
Car subscription services have attracted lots of attention — but relatively few users. Hendrik Roosna, the CEO of Fairown Finance,...
Feb 17, 20211 min read
IKEA follows Apple
Kitchen subscription is following hot on the heels of device subscription. Hiring your everyday devices for a monthly fee from the...
Feb 5, 20212 min read
Before purchasing your first electric car
We will stop driving petrol-powered cars, it’s just a matter of time. Many people changing to electric car already. In the UK new...
Jan 14, 20212 min read
The secret sauce in product subscription of 3 Step IT
Firstly, I’d like to express my gratitude to two great Finnish guys — Jarkko Veijalainen and Artti Aurasmaa — the gurus of subscription...
Jan 13, 20211 min read
Why Do Subscription Services Fail?
Launching a subscription service requires much more than just a good idea. Think about value proposition, customer segments, price point etc
Jan 8, 20212 min read
The trick Ford’s using to stand out from the crowd
Should car brands be bothered about their secondary market? And if so, why? The business of selling new cars is very different from that...
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