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  • Hendrik Roosna

Fair shares?


Car subscription services have attracted lots of attention — but relatively few users. Hendrik Roosna, the CEO of Fairown Finance, analyses how changes to finance models could give this market the push it needs to change customer attitudes.


Subscription has become a hot topic and direction for innovation for many. That is probably why plenty of car brands and OEMs have launched various subscription programs: Volvo has Care; Land Rover has Carpe; Mercedes offers Flexperience, and the list goes on.


All of these programs are designed with a similar end in mind, namely to discover how many customers would be willing to increase their monthly car budget in exchange for additional services and flexibility. Programs offer an app, related services, and the ability to switch between the manufacturer’s other available models.


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