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Sustainable Payment Plans: Think Different to Unlock Business Potential

Updated: Mar 8

How can sustainable payment plans unlock your business potential?

Try out this tool to gauge the potential of sustainable payment plans.

At first, it might seem like an ordinary payment method, but the power of this circular payment plan can revolutionise your business and leave a positive impact on the environment.


Hendrik Roosna, CEO at Fairown
Hendrik Roosna, CEO at Fairown

Key Issues That Prevent Unlocking Business Potential

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things…”

— Steve Jobs, 1997


In current economic conditions, many merchants have experienced falling sales and increased price pressure, but they still act the same as every other brand or retailer. Following Steve Jobs’ words, we want to be gamechangers for those who dare to be different.


I think you can agree that these issues often come up for merchants:

  • how to stand out from competition?

  • how to increase customer loyalty?

  • how to get new customers?

We've found a way to address these questions.


Unlock Growth with Sustainable Payment Plans

Product-as-a-service model is one of the best options to offer sustainable payment plans and unlock growth.

The product-as-a-service model is built on circularity. The idea is that customers use a product for a determined time, return it, and upgrade to a new product. The old product is collected safely, without it ending up in a landfill. With some refurbishment, it's sold on the secondary market. This cycle is repeated until no more value can be extracted from the same product. After that, it's recycled properly.


circular product model

By offering products as a service, you’re able to provide affordable monthly prices and financial incentives to your customers to keep using this payment plan and repeat purchases.


How so?


Customers don't pay the full price, but only for the time they use a product, hence the relatively better price. Product return and renewal aspect creates a loop of loyalty and recurring sales revenue.


Good for Business Potential, Environment, and Sales Growth

We created a calculator that helps you measure the benefits of our sustainable payment plan.

  • Increased business potential

  • Reduced environmental impact

  • New business generated by selling refurbished products


Our clients have seen customers returning, building long-lasting relationships with their brand. According to our research amongst 4,000 Nordic consumers, 75% of them are likely to return and buy your products again.


By becoming a solution provider and offering your products as a service, it's easier to keep customers and provide them with additional value like no competitor does.



Let's reshape the future of commerce, together!




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