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The Magic of Subscription, Credit, and Product Buyback Will Change Your Business Forever (by Fairown & Twice)

Fairown, providing a system of credit and product buyback, and Twice, a recommerce platform, join forces to launch a new type of product financing. The partnership enables merchants to get recurring sales and grow their business through a combination of subscription, credit, and product buyback.


Fairown and Twice logos


Revolutionising Commerce with Subscription and Product Buyback

The joint effort of Fairown and Twice revolutionises the way merchants approach product financing. The partnership streamlines the financing and product buyback process, and the roll-out of this solution for merchants of any size.


The combination of subscription and product buyback turns one-off purchases into recurring sales and brings customers back.

The cooperation unlocks the benefits of subscription and buyback, moving from ownership to access, and removing the hassle of product resale. 


Hendrik Roosna, CEO at Fairown
Hendrik Roosna, CEO at Fairown

Under the partnership, Fairown provides embedded financing and buyback. Hendrik Roosna, CEO at Fairown, commented, “Fairown Buyback is a combined system of credit and product buyback. Buying a new product is not a problem, selling the old ones is. That’s why we give your customers more choice and remove the hassle of getting rid of the products they no longer need. You enjoy predictable recurring revenue and returning customers.” 


Fairown Buyback covers the entire product life cycle, from purchase to renewal, refurbishing, and recycling. 


Twice’s recommerce platform empowers merchants to expand their commerce, create online and in-person storefronts, process payments, and manage all aspects of operations.


Tuomo Laine, CEO at Twice Commerce
Tuomo Laine, CEO at Twice Commerce

Tuomo Laine, CEO at Twice Commerce, said, We see this initiative as a great next step to remove friction from our existing and new retail customers, looking to offer product subscriptions. Having the financing and commerce platform under a service joint offering is twice as good.”  


Risk-Free Embedded Financing with Product Buyback to Grow Your Business

This strategic collaboration is a silver bullet in the world of product financing. It’s a solution to spur business growth by combining complete recommerce capabilities of Twice with Fairown's sustainable product buyback and financing system.


Roosna explained the value of this partnership, “It’s more than just a collaboration; it's a new era in commerce. Our circular product buyback and embedded financing enables merchants to use their existing network and scale this new checkout option. They can now offer an end-to-end solution that not only meets customer needs, but also expands their value proposition and drives sustainable growth.”


Merchants can enjoy the benefits of:

  • enhanced offerings - combining the recommerce platform, product buyback, and financing allows you to offer a complete solution for your customers. It’s a more affordable and better shopping experience;

  • unlocked cash flow - you don’t need to sacrifice or risk your balance sheet. Instead, get paid upfront and drive repetitive purchases;

  • no credit risk - you don’t have to become a bank, leave the risk and complexities to us. Focus on what you do best - growing your business.


Ready to transform your business with Fairown and Twice? Let's make commerce more than a transaction. Let’s put it on repeat. 




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