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Fairown and TARGOBANK Launch Cooperation in Germany to Endorse Sustainable E-Commerce

Updated: Mar 8

Fairown and TARGOBANK announce cooperation in Germany. This partnership marks the launch of Fairown’s product-as-a-service platform in the largest European market.

The cooperation brings environmentally-friendly opportunities to German brands and retailers by tackling e-waste through a sustainable e-commerce payment method.
European map

Sustainable E-Commerce Payment Method Now Available

This is a huge milestone in endorsing sustainable e-commerce and consumption. Over 210 million mobile phones were discarded in Germany alone last year. This shows that the market is ready for a sustainable alternative. We believe that German consumers and merchants care about sustainability, reusing products, and reducing electronic waste, which is exactly what this payment method enables them to achieve.


Hendrik Roosna, CEO at Fairown, said, “It’s all about using less resources, and using products all over again and for longer. We are ready to provide German merchants a competitive solution to enable them tap into more sustainable e-commerce. This helps them stand out with a unique offering, increase customer loyalty and recurring revenue.”


Fairown work with international brands that provide products of Apple, LG, and Samsung, as well as German power tools manufacturer STIHL, and many more. Roosna continued, “These companies have headquarters or regional headquarters in Germany, which is why this market is of high importance to us.”

Hendrik Roosna, CEO at Fairown
Hendrik Roosna, CEO at Fairown

Product Financing Supports Sustainable E-Commerce


Under this partnership, TARGOBANK ensures product financing.


Torsten Junglas, Divisional Director of Sales Autobank & Dealer Sales Financing at TARGOBANK commented: "Using devices multiple times makes sense from several points of view. It offers users more flexibility, and at the same time, minimises the amount of electronic waste generated. This is a convincing concept for more sustainability in business. We are pleased to support Fairown here as a partner with our many years of financing expertise.”


Torsten Junglas photo
Torsten Junglas, Divisional Director at TARGOBANK

If you want to get repeat business, more loyal customers, and grow your business sustainably, get in touch!



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