Fairown and TARGOBANK announce cooperation in Germany. This partnership marks the launch of Fairown’s products-as-a-service platform in the largest European market.
The cooperation will bring more sustainable opportunities for German brands and retailers by tackling e-waste through an innovative e-commerce payment option.
Bringing Sustainable Opportunities to Consumers and Merchants
This is a huge milestone in endorsing sustainable consumption. Over 210 million mobile phones were discarded in Germany alone last year which shows that the market is ready for a sustainable alternative. We believe that German consumers and merchants care about sustainability, reusing products, and reducing electronic waste, which is exactly what this solution enables them to achieve.
Hendrik Roosna, CEO at Fairown, said, “It’s all about using less resources, using products again and for longer. We are ready to provide German merchants a competitive solution that will make them stand out, increase customer loyalty and recurring revenue.” He continued, “We work with international manufacturers who provide products of Apple, LG, Samsung, STIHL, etc., and have their headquarters or regional headquarters in Germany, which is why this market is of high importance to us.”
Under this partnership, TARGOBANK ensures product financing. Torsten Junglas, Divisional Director Sales Autobank & Dealer Sales Financing at TARGOBANK commented: "Using devices multiple times makes sense from several points of view. It offers users more flexibility, and at the same time, minimises the amount of electronic waste generated. This is a convincing concept for more sustainability in business. We are pleased to support Fairown here as a partner with our many years of financing expertise.”